13 September 2017
Apple unveils iPhone X in major product launch.
SENIOR VICE PRESIDENT, PHIL SCHILLER said "With iPhone X, your iPhone is locked until you look at it and it recognizes you. Nothing has ever been simpler, more natural and effortless. We call this Face ID." "This is an incredible area for us to advance in, and our teams have worked together -- hardware and software -- to make iPhone 8 the first camera, the first iPhone really created for augmented reality and the first smartphone designed for it as well." The phone, which is priced at $999, will ship on Nov. 3. Apple also introduced the iPhone 8 and the iPhone 8 Plus. Along sides with new iPhones, Apple also introduced apple TV and new apple watch.