11 June 2018
Microsoft Corp's Xbox division announced on Sunday (June 10) that it intends to double its game development studios with five new creative teams. XBox chief Peter Spencer said the gamemaker was forming a new studio, The Initiative, based in Santa Monica. XBox will operate it "like an independent studio", Spencer added. Spencer said the gamemaker was featuring a record 50 games, 18 titles with exclusivity and 15 world premieres at the annual gaming event. Microsoft said Sunday's Xbox E3 briefing was the largest in the company's history and the most "diverse" in terms of gaming genres.