AI powers virtual presenter on Kuwait media outlet

13 April 2023
2023-04-13 11:10

Kuwait News and Kuwait Times have unveiled their first virtual presenter, Fedha, created using AI technology. Fedha is a popular Arabic name meaning silver, and appears on screen with blonde hair, dressed in a white top and black blazer.

Abdullah Boftain, the deputy editor-in-chief of both media outlets, explained that Fedha was the result of a brainstorming session by the young team at the outlets, who are always seeking the latest technology.

He acknowledged that the AI industry will have a significant impact on many businesses in the future, but he could not predict how it would affect the media industry. Since appearing on the Kuwait News Twitter account, many companies in Kuwait have expressed interest in using Fedha for their advertisements.

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