29 January 2024
Officials from the western Japanese prefecture of Ehime were in Beijing for an event to promote their products.
The event was held at the Japanese Embassy in Beijing on Saturday. The exhibition showcased Ehime’s signature products, such as mandarin orange juice, sake, pearls and towels.
Visitors can check the product quality. Each product was shown with a QR code that leads to a shopping website accessible from China. An official said the prefecture aims to develop overseas sales channels as the Japanese market is expected to shrink.
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